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Privacy Policy




Basic provision



The personal data controller referred to in Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is Bergsmith s.r.o. Company registration number 08996644 with registered office at Londýnská 254/7, Vinohrady 120 00 Prague 2, registered in the Commercial Register kept by the Municipal Court in Prague, file number C 328873 (hereinafter referred to as the “Administrator”).


Administrator contact information is:


address: Londynska 254/7, Vinohrady 120 00 Prague 2




Phone: +420 774 596 782



Personal data means all information about an identified or identifiable person; an identifiable person is a person who can be identified, directly or indirectly, in particular by reference to a particular identifier, such as name, identification number, location information, network identifier or one or more specific physical, physiological, genetic, psychological, economic, cultural or the social identity of this natural person.


The controller did not appoint a Data Protection Officer.



Sources and categories of processed personal data


The Administrator processes the personal information you provided to him or the personal information that the Administrator obtained as a result of your order:


name and surname


email address


postal address




web event history


IP address


The administrator processes your identification and contact information and the data necessary for the performance of the contract.




Legal reason and purpose of personal data processing


The legal reason for processing personal data is


performance of the contract between you and the administrator pursuant to Art. (b) GDPR;


compliance with the legal obligation of the controller pursuant to Article 6 (1) (b); (c) GDPR;


the legitimate interest of the controller in the provision of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6 (1) (a); (f) GDPR;


Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial messages and newsletters) pursuant to Art. a) GDPR in conjunction with Section 7 (2) of Act No. 480/2004 Coll., on Certain Information Society Services, in the absence of an order for goods or services.




The purpose of the processing of personal data is:


processing your order and exercising the rights and obligations arising from the contractual relationship between you and the administrator; when ordering, personal data is required for the successful execution of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract;


fulfillment of legal obligations towards the state,


sending business messages and performing other marketing activities.



Data retention period



The administrator keeps personal data


for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Administrator and to assert claims arising from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).


for the period until the consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 10 years, if the personal data are processed by consent.


After the personal data retention period has expired, the controller will delete the personal data.



Recipients of personal data (subcontractors of the administrator)


The recipients of personal data are persons


involved in the delivery of goods / services / payments under contract,


providing services for the operation of the e-shop (Shopify) and other services in connection with the operation of the e-shop,


providing marketing services.



The controller intends to transfer personal data to a third country (to a non-EU country) or an international organization. The recipients of personal data in third countries are mailing / cloud service providers.



Personal data processors



The processing of personal data is carried out by the controller, but the personal data may also be processed for the purpose of ensuring the fulfillment of the order and online advertising:


Company Country Purpose
Facebook USA Online marketing, content sharing
Google USA Analytics, online marketing
Seznam Czech Republic Online advertisement
Instagram USA Online advertisement, content sharing
Smartlook Czech Republic Analytics



Or another provider of service and application processing software that is not currently being used by the administrator.



Your rights


Under the conditions set out in GDPR you have


the right of access to his personal data pursuant to Article 15 of the GDPR,


the right to rectify personal data pursuant to Article 16 of the GDPR, or to limit processing according to Article 18 of the GDPR,


the right to delete personal data pursuant to Article 17 of the GDPR,


the right to object to processing under Article 21 of the GDPR,


the right to data portability under Article 20 of the GDPR; and


the right to withdraw the consent to the processing in writing or electronically to the address or e-mail of the administrator specified in Article III of these Conditions.


You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated or to go to court.





Terms of personal data security



The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.


The administrator has taken technical measures to secure data and personal data repositories, in particular the security of repositories by antivirus programs, corresponding passwords and 2-step verification.


The controller declares that only the persons authorized by him have access to personal data.






Final Provisions



By submitting an order from the online order form, you confirm that you are familiar with the terms of privacy and that you accept them in their entirety.


You agree to these terms by checking your consent via the online form. By checking your consent, you acknowledge that you are familiar with and accept the terms of privacy.


The Administrator is entitled to change these conditions. A new version of the Privacy Policy will be posted on its website and a new version of the Privacy Policy will be sent to you by the email address provided to the administrator.




These terms come into effect on 19.3.2020.